Singapore Artists come to life with animated case study
When the HP Graphic Solutions Business, (GSB) team became aware of a group of artists in Singapore who had created an exhibition using HP Latex Printing Technologies, they were keen to highlight the success of the innovation. The initial plan was to create a video of the project, but it was too late, the exhibition had closed.
It seemed at that point it would only be possible for GSB to create a written story and illustrate it with stills of the exhibition. inEvidence were able to offer another solution and suggested a new offering, an animated success story.
Taking stills of the exhibition inEvidence created a virtual 3D gallery which allowed the audience to move through the show to see the variety of artwork. A voiceover was used to tell the story of the project and the benefits experienced by the Singaporean artists working with HP Latex Printing Technologies.
This solution not only allowed GSB to highlight this customer success story and engage an audience, it came in at a quarter of the cost of a standard customer success story video. For this reason GSB have made animation a regular solution when presenting customer success.